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Our Team

John Baier

Chairman & CEO

John Baier, CLU, ChFC, CLF, MSFS has 35 years of experience as a Managing Partner and has served as a company executive. As Managing Partner, he built a basically scratch agency into one of the premier agencies in the world. Baier was the 2013 inductee into the GAMA International Hall of Fame, the highest distinction in the financial services industry.

John Baier is the founder and CEO of Baier Consulting International and cofounder and Chairman of 25 Point Systems Inc.

John has more than four decades of experience in the insurance industry. He was a managing partner for New York Life for 35 years also served as Executive Director for Seguros Monterrey New York Life in Mexico. A well-rounded strategic planner, he excels at recruiting within the financial services industry. He also spends his days coaching, consulting, overseeing operations, and business development.

John's professional journey began in the US Army as an artillery officer in 1972. He stayed active in the military for more than a decade in the National Guard.

He has earned numerous awards and accolades for his work, including induction into GAMA International's Hall of Fame.

His second book “The 25 Point System for Sales Accountability and Success” is available on Amazon. ( Paperback) ( Kindle)

Gary Bennett

Executive Vice Chairman

Gary Bennett became the CEO and chairman of Seguros Monterrey New York Life in November 2014 following successful roles across Asia, the United States, and Australia. He has over 35 years in the insurance industry.

Mr. Bennett is responsible for setting the overall strategic vision for SMNYL. He has helped the operation capitalize on opportunities in the region while achieving sustainable, profitable growth.

Jack Hondros

Vice President - North America

Jack has over 35 years of experience in the financial services industry, serving in roles including Chief Marketing Officer for The American College of Financial Services and at Prudential Financial Services.

Fabiola Quintero

Vice President – International

Fabiola joined 25 Point Systems in 2019 and has over 20 years of experience in the financial and insurance sectors, holding various management positions at major companies.

Sussil Liyanage

Vice President - International

Sussil is an internationally recognized trainer and motivational speaker with over 30 years of experience in the insurance and financial services sectors.

Karina Li

Director of Accounts

Karina joined the 25 Point Systems team in 2017 and is responsible for overseeing customer onboarding and database management.

Nick Coppola

Technology Manager

Han Heng Khor

Regional Director - Southeast Asia

Khor has 13 years of corporate experience and provides dedicated services to clients across Southeast Asia.

Kerem Efeoglu

App Developer

Jon Kia

Marketing Consultant

Jon Kia oversees marketing strategy and creative initiatives, supporting various functions of the organization.

Maria Fernanda

Marketing and Social Media Manager

Maria is responsible for media management and creative marketing strategies since joining the team in 2023.

Josie Bolado

Executive Assistant

Josie has a background in language education and serves as the Executive Assistant to John Baier in Mexico City.

Enrique Rivadeneyra

Ambassador - Mexico

Enrique has extensive experience in training and consulting in the insurance industry, with a strong educational background in psychology.

Claudia Mejia

Ambassador

Claudia has over 12 years as an insurance agent and is a certified coach in various fields.

Vorakarnj (Annie) Lertyosthanavath

Ambassador - Thailand

Annie has over a decade of expertise in the insurance industry, focusing on business development and interpretation services.

Laura Jaloma

Ambassador

Laura is an expert in talent consulting with over a decade of experience in Human Resources and recruitment of high-performing insurance agents.